Contributed by Carpesomediem
Meta tags are a form of web site traffic optimization that originally made it possible to be listed on a search engine. When a search engine does a simple search, as soon as you click the go button, it pulls up hundreds of thousands of pages with keywords and meta tags contained with your page. Thus without meta tags - an HTML-based keyword listing - search engines would not be as effective when searching for web pages.
The meta keyword tag and meta description tag teamed together carry a lot of clout with search engines and are an important part to building traffic for any web site, especially new home pages trying to make a name for themselves amongst the overabundance of web sites with the same theme, message, content or intent. It's important to make yourself stand out and with meta tags you can do just that for your web site as soon as it gets listed and even after it gets listed.
Meta tags can increase web site traffic instantly by providing the visitors to your home page search engine clues that your site in particular is the one they want to visit first, above all other sites out there. When placing your meta tags within the header of your web site HTML code, it's important to be as specific as possible. One word phrases, no sentences, all surrounding the exact content of your web site.
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