Contributed by Carpesomediem
If it isn't on your page, don't list it. Don't go meta tag crazy either. This means: Don't add so many meta tags your page becomes lost in the melee that is search engine results. Limit your meta take intake to ten to 15 words at maximum unless you absolutely need more than that to adequately showcase the content of your entire web site.
If possible, use negative meta tags and keywords to avoid being placed in searches you don't want to be. Negative meta tags can be place by adding a hyphen before the word you don't want to be associated with your web site. For example, let's say your web site dives into the psyche of the adult film store but you don't mean to appear on search results for "porn star." By adding to your meta tags "-porn," your web site won't show up when someone haphazardly types "porn" into their search engine of choice.
Employing negative meta tags limits when your page will show up, but it will limit traffic to the absolute audience you are searching for to view your web site.
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