Contributed by Deb Powers
Free content is a great way to boost traffic to your web site - not by using it, but by providing it. If you're an expert in just about anything, you can use that expertise to draw traffic to your web site just by writing about what you know. Why should you write articles for other web sites for free when people are getting paid good money to develop web content?
The answer is simple: visibility. The reasons that it works well are a little more complex. First, every article that you publish in another market provides another link to your web site. It's one more place for your customers or clients to learn about your products. Providing free content is better than an ad in a lot of ways, though.
First, you get to show off that you know what you're talking about. By writing and publishing informative articles on a number of different web sites, you can establish yourself as an expert in your area of expertise. When someone does a search for that area, your name will come up - over and over.
Second, and just as important, every outside link to your web site from a site that provides similar or connected services helps to increase the standings of YOUR web site in the search engines. You can use the bio section that most content upload systems provide to list details about yourself, your product and to link to your web site.
You could spend hours scouring the net for web sites that will publish your content and still only come up with a handful of places that have some tentative association with your business. A better idea is to hook up with one or more web site syndication services.
Web content syndication services accept submissions from authors and syndicate them through RSS Feeds to other sites.. Some accept submissions from anyone. Others require an application, or only select a few articles per week. If you choose to submit your articles to multiple syndicators, do have the courtesy to make them different enough to avoid copyright or plagiarism issues. The top syndicated article markets for your web site boosters are:
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