In this modern era, everything depends on search engine optimization and the internet. But, nothing is as essential as the search engine results pages alias SERP! Digital marketers invest lots of time and money on SERP. Both PPC advertisers and SEO specialists vie for the same piece of estate in websites! They wish to invest on prominent areas of search engine optimization. Unfortunately, competition is extremely technological and fierce. Today, all digital marketers must understand more about web design and SERP to maximize their returns.
What is SERP?
SERP are much more than web pages. These are pages given to users who are hunting for something online. For example, Google’s search results on a specific topic are SERPs. Users enter keywords as a part of their search queries, upon these terms and phrases the search engine produces SERP. Every SERP is believed to be unique. That is because search engines work with user preferences in mind. That means a user’s location, browsing interests, social status and history can determine the SERP.
The final SERP is based on experiments conducted by various search engines like Google, Bing and Yahoo. There are search engines to offer a responsive and an intuitive experience to users. This means, SERPs can differ drastically from one search engine to another.
The Technical Side of SERP
SERPs can have two different types of information. Some are organic and others are paid results. By definition, organic results are web pages from search engine algorithms. SEOs focus on optimizing web designs and content. Some SERP strategies have features that generate more organic content than others. That is because searches can be very different! This includes navigational, informational and transactional searches.
- Navigational searches are for people who want to locate specific sites through search queries.
- Informational searches are for people who want specific information.
- Transactional searches are also known as paid searches. These pages are likely to be displayed on SERPs.
On the other hand, paid results are displayed by paid advertisers. These results can be very small and are mostly text-based.
SERP and SEO are strongly interrelated. Both these strategies are required for search engine optimization. They are necessary if web sites want to be discovered by end users. Often, SEO and SERP is accomplished through several techniques. This includes on page and off page SEO. It is up to the website designer, to make his/her choices and improve traffic.